Meet The CEO

Established in 2023 by Charlene Cobane McKenna, an Irish equestrian enthusiast whose heart beats with the love and companionship of horses. Despite the chilly climates, her ardour for equine companionship remained unwavering. Charlene embarked on a journey to revolutionise equestrian wear, driven by a quest to merge practicality with fashion-forward grace. Inspired by the picturesque Irish farm life, her vision was to create innovative equestrian attire that not only combats the harsh weather but also embodies elegance and style, seamlessly blending functionality with sophisticated allure.

"The countryside holds my heart and is where I find solace in the embrace of fresh air and nature's serenity. It's in these open spaces that my love for the countryside fuels my passion for creating pieces that echo its tranquillity and beauty... Fashion isn't about following trends; it's about crafting timeless, classic pieces that embody the essence of the countryside lifestyle. It's about capturing the spirit of authenticity and grace in every stitch, celebrating the enduring allure of country living."

- Charlene Cobane McKenna, Founder & CEO

The BRAND

The Dreamer

"From the doodles on my bedroom floor to envisioning a global brand, every design was a step closer to my dream. It's amazing how simple beginnings and big dreams can collide, paving the way for something extraordinary."

Our Ethos

At World Equestria™, our ethos is driven by a forward-thinking vision, aiming to revolutionise the equestrian world. We are committed to pioneering innovative solutions that cater to the daily needs of riders. Our passion lies in crafting powerful and purposeful products that harmonise luxury, grace, and comfort into a seamless experience. Embracing a blend of tradition and modernity, our mission is to strive to create an unparalleled experience where functionality meets elegance, empowering riders to embrace a lifestyle that embodies both sophistication and ease.